TikTok Shop UK: How to Start

Discover TikTok Shop UK! Learn how TikTok's built-in e-commerce feature lets merchants and creators sell products, and find out how to get started as a seller, creator, or partner. Start shopping and selling on TikTok today!

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What is TikTok Shop?

TikTok Shop is an e-commerce feature built into TikTok. It allows merchants and creators to display and sell their products, making it easy for the TikTok community to discover and purchase items directly within the app.

Who can use TikTok Shop UK?

Anyone living in the UK who is over 18 years old and has the TikTok app on their phone can use TikTok Shop.

How does TikTok Shop Work?

TikTok Shop operates through four native shopping formats.

Live Shopping

LIVE Shopping allows brands and creators to seamlessly integrate products into a livestream session. This offers an engaging real-time shopping experience, blending the physical store experience with the convenience of online shopping.

Shoppable Short Videos

Shoppable videos provide a native solution for merchants to add their products to videos organically and creatively. Shoppers click on the link and are directed to Product Detail Pages, which highlight the product details and prompt viewers to checkout directly.

Product Showcase

The product showcase adds a product catalog to your profile, enabling viewers to shop directly from your curated collection of products in one place.

Shop Tab

The Shop Tab is the centralized e-commerce tool within TikTok. It highlights product assortments, shoppable content, and promotional campaigns, all within one location. This offers increased visibility, seamless search functionality, enhanced product discoverability, and new opportunities to drive sales and repeat purchases.

How can I get started on TikTok Shop UK?

You can set up on TikTok Shop if you fall into one of these three categories:

1. Seller

2. Creator

3. Partner


If you are a seller located in the UK, you can get started in a few simple steps. There are two types of sellers: individual sellers and business sellers.

- Individual Seller: An individual seller is a person, not a business entity, offering goods for sale on TikTok Shop.

- Corporate Seller: A corporate seller is a legally authorized business offering goods for sale on TikTok Shop.

All individuals and businesses must register and apply via our platform to become sellers before listing products on TikTok Shop. As part of the application process, applicants must provide certain information and documents.

Individual Seller Steps:

1. Register by email or phone on our UK seller registration page.

2. Choose if you're an individual or corporate seller.

3. ID verification (hold the ID up to the camera, then take a selfie with the ID).

4. Set up shop information and get ready to sell on TikTok Shop!

Corporate Seller Steps:

1. Register by email or phone on our UK seller registration page.

2. Choose if you're an individual or corporate seller.

3. Fill in business details (company name, number, registration date).

4. ID verification (hold up your ID to the camera, specify your role within the company).

Note: If the seller role is the primary authorized user, we'll send an email to the business owner containing an authorization letter. The owner must then Docusign this letter. For other roles such as owner, director, and TSP, there is no requirement to sign this letter.

5. Set up shop information and get ready to sell on TikTok Shop!

You’ll be able to manage your shop, inventory, orders, promotions, creator collaborations, and customer service, all in the Seller Center App.


TikTok Shop is an affiliate platform that allows creators to monetize their content, creativity, and influence by collaborating with merchants on TikTok.

If you're a creator, here's what you need to get started:

- Have at least 1,000 followers

- Have posted a video in the last 28 days

- Be 18+ years old

- Ensure your account is in good standing


If you are a partner, you must have a registered business in the UK.

Creator Agency Partners (CAPs)

Creator Agency Partners are experts in facilitating collaborations between creators and merchants on TikTok Shop. They cover the following areas:

Creator Acquisition

Support with identifying and mass onboarding creators to meet your brand/campaign needs.

Creator Management

Oversee the education, training, and day-to-day management of creators.

Livestream & Short Video Expertise

Monitor LIVE performances, develop product strategies, manage samples, and analyze performance.

TikTok Shop Partners (TSPs)

TikTok Shop Partners are social commerce experts who provide various services to TikTok Shop merchants. They cover:

Merchant Development & Management

Support with onboarding, business development, shop management, operations, customer service, and traffic support on TikTok Shop.

Studio, Presenters, and Content

Provide LIVE operations, video production, studio setup, account management, and presenter recruitment and training.

Supply Chain and Logistics

Offer support for the supply chain, including warehouse capabilities, product packing, and shipping.

E-commerce Strategy

Assist with content strategy, performance analysis, revenue generation, and revenue optimization.


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