HAUKKULA is a Finnish pet care brand built around the idea that dogs deserve the same level of care and comfort as their owners. Their premium boarding services in Mäntsälä accommodate dogs of all breeds, with a focus on space, safety, and individual attention. The brand pairs a hands-on hospitality approach with a growing ecommerce presence — selling pet products online to customers across Finland.
Client's request
Execution
Shopify growth across email, paid media and subscriptions
Haukkula came to ECORN looking for Shopify support around customer account experience and loyalty. During the engagement, ECORN identified stronger growth opportunities across Klaviyo email marketing, paid media and subscriptions.
Full-funnel growth audit and execution
ECORN audited Klaviyo, optimized tech billing, rebuilt key lifecycle email flows, launched segmented campaigns, restructured paid acquisition on Meta Ads and rebalanced Google Ads budget. Alongside this, ECORN built a ReCharge subscription growth roadmap and delivered conversion recommendations for collection and subscription landing pages.
What we delivered:
- Klaviyo audit and tech budget optimization (~$2k/year saved)
- Lifecycle flows: Welcome, Abandoned Checkout, Abandoned Browse / Cart, Post-Purchase, Winback and ReCharge subscriber flows
- Promotional and segmented email campaigns
- Meta Ads launch and paid acquisition restructuring
- Google Ads optimization and budget reallocation
- ReCharge subscription growth roadmap
- Collection and subscription landing page conversion recommendations
Growth system
One integrated system.
Four growth levers.
📣
Acquisition
Meta Ads launch, Google Ads restructuring, budget reallocation to higher-ROAS channels.
📧
Retention
Klaviyo audit, lifecycle flows rebuild, segmented campaigns, tech cost optimization.
🔄
Subscriptions
ReCharge subscriber growth roadmap, zero-churn strategy, loyalty flow integration.
⚡
Conversion
Collection and subscription page recommendations, UX improvements for higher purchase rates.
How we worked
From audit to scale.
1
Audit
Klaviyo health check, tech stack review, ad account audit, budget waste identified.
2
Build
Lifecycle flows, Meta Ads setup, ReCharge roadmap, segmentation strategy.
3
Launch
Campaigns live, flows activated, paid ads restructured, subscriptions pushed.
4
Scale
+26% sales, 7.6x ROAS, +80% subscriptions, $2k/year saved. System running.
"ECORN connected our store, email and paid media into one growth system, with clear reporting and practical next steps." — Maria, CEO Haukkula
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