HAUKKULA

Client's request

Haukkula came to ECORN looking for Shopify support around customer account experience and loyalty. During the engagement, ECORN identified stronger growth opportunities across Klaviyo email marketing, paid media and subscriptions.

Execution

ECORN audited Klaviyo, optimized tech billing, rebuilt key lifecycle email flows, launched segmented campaigns, restructured paid acquisition on Meta Ads and rebalanced Google Ads budget. Alongside this, ECORN built a ReCharge subscription growth roadmap and delivered conversion recommendations for collection and subscription landing pages.

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What we delivered:

- Klaviyo audit and tech budget optimization (~$2k/year saved)

- Lifecycle flows: Welcome, Abandoned Checkout, Abandoned Browse / Cart, Post-Purchase, Winback and ReCharge subscriber flows

- Promotional and segmented email campaigns

- Meta Ads launch and paid acquisition restructuring

- Google Ads optimization and budget reallocation

- ReCharge subscription growth roadmap

- Collection and subscription landing page conversion recommendations

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"ECORN connected our store, email and paid media into one growth system, with clear reporting and practical next steps." — Maria, CEO HaukkulaHaukkula is a Finnish pet ecommerce brand. The client came to ECORN looking for Shopify support around customer account experience and loyalty. During the work, ECORN found stronger growth opportunities across Klaviyo, paid media and subscriptions.ECORN audited Klaviyo, optimized billing, rebuilt key lifecycle flows, launched segmented campaigns, restructured paid acquisition, reduced dependency on weaker channels and built a ReCharge subscription growth roadmap.What we delivered:- Klaviyo audit and tech budget optimization (~$2k/year saved)- Lifecycle flows: Welcome, Abandoned Checkout, Abandoned Browse / Cart, Post-Purchase, Winback and ReCharge subscriber flows- Promotional and segmented email campaigns- Meta Ads launch and paid acquisition restructuring- Google Ads optimization / budget reallocation- ReCharge subscription growth roadmap- Collection and subscription landing page conversion recommendations

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"ECORN connected our store, email and paid media into one growth system, with clear reporting and practical next steps." — Maria, CEO Haukkula

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