Shopify
Beauty
LOYA
YEAR STARTED
2025
YEAR FINISHED
Present
WHO WORKED
Project Manager
Project Manager
Shopify Developer
Shopify Developer
Designer
Designer
Analyst
Analyst
SEO Specialist
SEO Specialist
project tech stack

LOYA is a Swiss smart skincare brand that blends biotechnology and emotional well-being. Its science-backed formulas, featuring innovations like MicroBloom™–SH and HappyFeelBoost™, target both visible signs of aging and inner balance. With clean, Halal-certified, and eco-responsible products, LOYA redefines beauty as a holistic experience — for skin, mind, and mood.

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Execution

Custom Shopify Development, Integrations, SEO & Email Infrastructure

We developed a fully custom Shopify theme for LOYA, implementing the entire design system and setting up all store functionality required for launch - including catalog structure, payments, shipping, apps, and core store settings.We configured the loyalty program, defining its rules, reward mechanics, point logic, and connecting it with email marketing to support automated communication and promote customer engagement.Our team also delivered the custom integration of the Haut AI tool by developing the full frontend experience on Shopify and connecting it to the middleware API.As part of the launch, we completed SEO setup, technical optimization, and the Email Marketing system using Klaviyo. After going live, we continued supporting the store with ongoing improvements and growth-focused tasks.

Client’s request

Full-Cycle Shopify Store Creation, Custom Theme Development & Growth Support

LOYA approached ECORN Agency to build a fully custom Shopify store from scratch, including the creation and development of a custom Shopify theme, complete store setup before launch, and the implementation of a bespoke design system.The request also included:• Development and configuration of a loyalty program, including defining its mechanics, reward rules, customer tiers, and its integration with email marketing for automated communication,• Integration of the Haut.AI skincare analysis tool via middleware (API-driven implementation of a fully custom frontend journey),• SEO optimization,• Setup and ongoing development of the email marketing system,• Long-term support and continuous feature development for the store.

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