Shopify store for D2C eco childcare products

Description:

Offspring is an Australian brand that creates eco-friendly produce for newborns. The style of the company becomes part of parents’ lives and brings beauty into the world of raising a child. Offspring has a factory in China in a responsible production facility that meets all the international quality standards. The brand uses minimal waste and high eco-responsibility technologies.

Client request:

The client requested the development of custom home and product pages as well as creating a custom user experience. Offspring also needed CRO audit of the website to boost conversion and offer improvements plan.

Result:

Our team investigated the website, providing suggestions on how to make it better and include new concepts into the eCommerce development.

We optimized the process of package tracking, redesigned the website, and seted up an adaptive layout so that the users could access the platform on any device. Our team also created a bonus system to increase user engagement and attract more customers.

At the beginning, Offspring needed brand-new product and home pages, so we created them from scratch. Our developers implemented a logic that let us combine several positions in one bundle and automatically track all the chosen products.

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