2023 in eCommerce & Shopify

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2023 Year Review by ECORN CEO

Hey, it’s Daniil from ECORN. This was an important year for our team and eCommerce industry. We decided to make a conclusion of the year.

This year was not very easy with current maker situation. Many brands are bleeding, running low on funds while CPA is getting higher for many industries.

But great opportunities also appeared in 2023 and we believe that main one is consumer products in AI.

I wish you great end of the year! Let’s review our year in topics of our blog.


Our favorite topics in 2023

Our main fields of interest were Shopify and the development and launch of Shopify stores (like always). We dealt with topics such as Shopify App Development, How to outsource Shopify Management and Operations, Retail outsourcing, How to Launch a DTC Brand, Premium and Luxury Dropshipping Suppliers, Product Page CRO, and others.

We were also actively immersed in the topic of AI and Chat GPT. Here is an example of the topics covered: ChatGPT for Shopify App Development, AI & Prompts for eCommerce, Chatbots and AI assistants for Shopify, How to use ChatGPT for email marketing, and others.

Here is featured posts list of this year.

Featured Posts Shopify

1. Benefits of Shopify Plus

Shopify Plus is an enterprise eCommerce platform for high-volume retailers. Learn about the key features like multicurrency selling, automation, and omnichannel selling, as well as the pricing model and overall benefits of Shopify Plus

2. Shop Pay with Prime & other Shopify August Updates

Shopify is rolling out major updates for 2023 including Buy with Prime integration, a customer service solution, and partnerships with Instacart and Solana Pay. Learn about the key Shopify developments that will impact ecommerce sellers. The meta title conveys the main focus of the article - the upcoming Shopify updates for 2023. It mentions one of the most significant updates - Buy with Prime integration. The meta description provides an overview of some of the key Shopify developments covered in the article - the new customer service solution, partnerships with Instacart and Solana Pay, in addition to Buy with Prime. It lets searchers know they can learn about important Shopify updates coming in 2023 that will impact ecommerce businesses using the platform.

Soon, working with Shopify will be even easier and more productive, because the company is preparing updates. We advise you to read about the integration of Shopify with Shop Pay, and Prime, and about other August updates.

3. Hydrogen: Shopify Headless Framework

Hydrogen makes building headless Shopify storefronts fast and enjoyable with pre-built commerce components, optimized performance, and easy deployment.

Featured Posts AI


Explore how ECORN Agency automates design workflows using generative AI and Midjourney. Dive into ethical considerations, terms of service, automation processes, originality, and intellectual property concerns. Discover the potential of AI-assisted design through visual showcases. This article is a comprehensive guide to understanding and responsibly utilizing AI for creative design processes

2. Shopify AI: Product Descriptions & Flows

Discover how Shopify's AI technologies, including Autowrite and OpenAI integration, revolutionize content generation for ecommerce businesses. Unleash the power of AI to optimize your store's operations and drive growth.

3. ChatGPT Use Cases for Shopify Store Owners

Discover the transformative power of ChatGPT for Shopify merchants! Dive into 7 unique methods to leverage AI in your eCommerce business for faster expansion. From marketing campaigns to workflow optimization, see how ChatGPT can change the game

Featured Posts Marketing

1. BFCM Shopping Trends 2023

Discover the top trends and predictions for Black Friday Cyber Monday (BFCM) 2023 to prepare your ecommerce store for holiday shopping success. Learn consumer behavior shifts and marketing strategies.

2. Influencer Marketing Guide 2024

Explore the transformative power of influencer marketing for brand expansion in our comprehensive guide. Discover how to leverage influencers to increase brand awareness, build trust, and drive sales. Get expert insights, practical tips, and real-world examples to effectively implement influencer campaigns and achieve your business goals.

3. Ultimate strategies to build an email list

Discover the top ultimate email strategies for building and growing your ecommerce email list, including step-by-step tutorials and tips on using popular platforms like Klaviyo and Shopify. This guide will help you optimize your email list-building efforts and boost your online business.

ECORN 2023 Nominations

Tool of the Year - ChatGPT (No need to explain, just winner)

GPT (Generative Pre-trained Transformer) is a language model that is designed to generate human-like text based on the input it receives. GPT can be useful for generating product descriptions or other written content for a Shopify store.

Discovery of the Year - TikTok Shop (Launch in UK & US with huge growth)

TikTok Shop is an eCommerce solution integrated within TikTok. It enables merchants and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience.

Shopify Launch of the Year - Taylor Swift (Taylor Swift’s Eras Tour merch sales helped push Shopify revenues up in Q3)

Taylor Swift’s Eras Tour is the first tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts.

Not only was Swift’s landmark Eras Tour the No. 1 tour both worldwide and in North America, but she also brought in a whopping $1.04 billion with 4.35 million tickets sold across 60 tour dates, the concert trade publication found.

Summary & Congratulations!

There were many noteworthy eCommerce events and advances in 2023. We share our insights and constantly stay focused. If you would like to learn about Shopify and eCommerce tactics, stay in touch with us.

Happy New Year!

We wish you a productive 2024, let’s make it the best year for all of us!

Daniil Andreev,



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