Best Shopify Page Builders 2024

Discover the best Shopify page builders for 2024. From Shopify's built-in editor to tools like Instant, GemPages, Shogun, PageFly, EComposer, Replo, Tapita and LayoutHub - elevate your ecommerce store's design and conversions with these powerful visual builders.

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To enhance the aesthetic appeal of your Shopify store, it's crucial to captivate potential customers and outshine your competitors. In the realm of Shopify commerce in 2024 and beyond, a robust page builder is indispensable. Below, we present some top-notch options to streamline the process of crafting your Shopify store.


Shopify provides an integrated website builder that is entirely customizable, allowing users to craft impressive and feature-rich websites. The Shopify page builder operates through intuitive drag-and-drop WYSIWYG functionality, making website creation a seamless process. Additionally, Shopify grants users access to enhanced security features, POS systems, and a myriad of Shopify tools and apps.

It's important to note that as the Shopify website builder is an inherent component, all features and pricing are inclusive of the entire Shopify eCommerce platform, extending beyond the capabilities of just the page builder.


The built-in website builder makes it one of the many features offered when launching a store with Shopify.


While the platform remains easy to use, merchants have mentioned that unless the theme requirements for your store are simple, getting a designated Page Builder app will be necessary. Also, getting the most out of Shopify pages usually requires developer support.

Instant Landing Page Builder

Instant stands out as an all-visual, no-code Shopify page builder. It empowers users to effortlessly create high-converting landing pages by dragging and dropping pre-built templates and sections. Customizing these elements to align with your brand's unique identity is a breeze, thanks to the Brand Styles feature.

Key Features

Instant boasts several key features, including:

  • Templates: Start by selecting one of the conversion-backed pre-built templates. These templates are easily customizable to match your brand's aesthetics using the Brand Styles feature.
  • Sections/Elements: For those inclined to build from scratch, Instant offers an extensive library of pre-built, customizable sections. Add elements such as social proof, reviews, videos, product sliders, FAQs, and more.
  • Visual Canvas: Effortlessly drag and drop pre-built sections, templates, and elements directly onto your landing page.
  • Brand Styles: Establish an accessible brand kit encompassing all your text, font, and color styles. This ensures consistent on-brand landing pages across your team.


Instant is a user-friendly tool for brands seeking to create high-converting landing pages. The platform also provides 24/7 customer support and video tutorials to assist you in getting started. One Beta tester shared their positive experience, stating, "Instant is easy to use and quicker to learn than Figma. As a graphic designer, I prefer creating my designs from scratch, yet Instant’s variety of pre-built sections caught my eye, aligning perfectly with my creative vision. Even in its Beta phase, the platform delivers unparalleled speed and stability."

Also Instant has a Figma plugin


It's important to note that Instant is still in its Beta phase, meaning that some features are currently in development and not yet available.


GemPages stands out as a conversion-centric Shopify page builder meticulously crafted by the Seal Commerce Asia team. Designed with a drag-and-drop interface, this tool empowers Shopify merchants to craft personalized pages and optimize their online stores for maximum conversion rates.

Key Features

GemPages boasts a range of key features, including:

  • Visual Editor: With the live drag-and-drop editor, users can seamlessly edit any component with a simple mouse click. Precision adjustments down to the pixel level are also possible.
  • Elements: GemPages encompasses a variety of design elements, including text blocks, headings, and images, as well as eCommerce-specific elements like swatches, paginators, image lists, and product lists. Additionally, it offers marketing elements such as social shares, countdown timers, newsletters, and more to boost conversion efforts.
  • Templates: Enjoy access to an extensive library of high-converting templates meticulously crafted by Conversion Rate Optimization (CRO) experts. These templates cater to various page types, use cases, and industries.
  • Integrations: GemPages seamlessly integrates with a plethora of third-party Shopify apps spanning diverse categories, including email marketing, customer retention, social proof, and upselling & cross-selling.

Users can leverage GemPages to create responsive websites tailored for different devices. The platform goes beyond mere page design, offering features like on-page SEO optimization, A/B testing, and content scheduling to enhance overall store performance. The flexibility and functionality provided make GemPages a valuable asset for Shopify merchants aiming to elevate their online presence and drive conversions.


Customers have praised GemPages’ flexibility, customer service support, and the assortment of templates available.


On the other hand, there have been some difficulties with how GemPages and other apps communicate and the fact that images are not automatically rendered and compressed.


Shogun Page Builder emerges as a visual drag-and-drop website builder catering to both Shopify and BigCommerce stores. It provides users with the ability to construct custom store pages effortlessly, utilizing pre-styled blocks, templates, and page elements, all without the need for coding expertise. The platform extends its utility to eCommerce teams by offering features such as multi-store management, A/B testing, and content scheduling.

Key Features

  • Drag and Drop Builder: Shogun simplifies the process of enhancing your Shopify store with a variety of elements, including videos, sliders, 'add-to-cart' buttons, forms, and more, all easily added through intuitive drag-and-drop functionality.
  • Custom Snippets: Users can leverage the power of custom snippets to save and reuse personalized content blocks, streamlining the page creation process.
  • Analytics: Shogun includes robust analytics tools, allowing users to measure the performance of their pages. This data-driven approach helps inform marketing campaigns and refine strategies for optimal results.

Shogun Page Builder empowers users with a user-friendly interface, enabling them to craft visually appealing and high-performing store pages. Beyond the convenience of page building, the platform equips eCommerce teams with essential tools to optimize their online presence and enhance the overall shopping experience for customers.


Customers have praised the Shogun Page Builder for its ease of use, reduced developer dependency, and excellent user experience.


For some customers, the lack of mobile responsiveness on the free plan and struggles with certain templating use cases were disappointing.


PageFly stands out as a Shopify page builder designed for code-free website creation. With its intuitive drag-and-drop editor and an extensive library of elements, Shopify merchants can effortlessly construct Landing pages, Home pages, Product pages, Collection pages, and various other page types. All pages fashioned through PageFly are fully customizable, responsive, and compatible with a diverse range of devices.

Key Features

  • No-Code Drag and Drop: PageFly simplifies the website-building process with its user-friendly drag-and-drop feature, eliminating the need for coding expertise. Users can effortlessly position app widgets and implement other customizations without any coding requirements.
  • Smooth Editing Process: The Global Styling feature allows Shopify store owners to utilize and recycle predefined elements across multiple pages. Additionally, teams can create reusable section templates, streamlining the editing process and ensuring consistent styling throughout the site.
  • Business Scaling Tools: PageFly goes beyond page building, offering tools such as a business idea generator, shop name ideas, profit margin calculator, and a Shopify invoice generator. These tools contribute to the overall business scaling process, providing valuable support to Shopify merchants.
  • PageFly not only provides a seamless website creation experience but also equips users with the necessary tools for efficient business scaling. Whether you're a novice or an experienced Shopify store owner, PageFly empowers you to design and customize your online presence with ease.


The user-friendliness offered by PageFly as well as speed, available customer support, and ready-to-use modules, are some of the qualities that customers enjoyed.


Unfortunately, the payment structure, which includes a $49/month unlimited blog post pages add-on for the Free and Pay as You Go plans, can get expensive for smaller merchants.


EComposer stands as an advanced Shopify Page Builder, ushering in the next generation of tools to aid users in crafting distinctive and highly converting online stores. With a user-friendly drag-and-drop builder and pre-designed layouts, merchants can fashion eCommerce websites effortlessly, all without delving into the intricacies of code. EComposer seamlessly integrates with all Shopify themes and incorporates built-in extensions for Image Compression, Sticky Add to Cart, Stock Notifications, Cross-selling products, and various other enhancements.

Key Features

  • Library: The EComposer Demo Store provides an array of templates for landing pages, home pages, product pages, collection pages, and more, serving as a solid foundation for merchants to kickstart their online ventures.
  • Editor: An intuitive drag-and-drop editor empowers merchants to construct any page and preview it in real time. The editor includes additional sub-features such as Global colors and custom CSS/JS code, offering a comprehensive toolkit for customization.
  • Elements: EComposer boasts an extensive selection of over 90-page elements, encompassing headings, sliders, Shopify-focused elements, blog listing elements, and more. This variety ensures flexibility in design and functionality.
  • Extensions: With a library featuring 20+ extensions, EComposer provides merchants with the means to elevate their products, increase average order value, boost sales, and enhance customer trust.

EComposer not only simplifies the website creation process but also enriches the experience with a plethora of customization options and extensions. Whether you're a novice or a seasoned merchant, EComposer equips you with the tools to establish a unique and high-performing online presence.


EComposer has received praise for its exceptional customer service and attention to detail. Users have also celebrated the ability to create complex designs, even for someone without experience.


EComposer has a bit of a learning curve for beginners, while some users have been unhappy with the number of available integrations and A/B testing features.


Replo, formerly known as Alchemy, serves as a visual Content Management System (CMS) designed to empower eCommerce teams in launching highly customizable landing pages. This dynamic platform allows merchants to elevate their Shopify stores, introducing new landing pages and campaigns, all while enabling developers to focus on other essential tasks. Replo is equipped with a UI design system, generative AI features, and an eCommerce marketplace, enhancing its versatility and functionality.

Key Features

  • Marketplace: The Replo marketplace functions as a centralized hub for creating templates tailored for eCommerce landing pages, offering a diverse range of options to cater to various needs.
  • Replo UI: This feature encompasses a collection of eCommerce layouts available in both Figma and Replo, featuring a design system specifically crafted for modern Direct-to-Consumer (DTC) companies.
  • Partner Packs: Replo incorporates community-built template packs, providing an additional layer of flexibility and creative options for users.
  • Experts Directory: Replo boasts an Experts Directory, showcasing certified agencies and independent experts adept at managing Replo projects. This directory serves as a valuable resource for merchants seeking professional assistance.

With its comprehensive set of features, Replo emerges as a powerful tool that not only simplifies the creation of customizable landing pages for eCommerce teams but also fosters collaboration through community contributions and expert support.


Shopify merchants who have used Replo had many positive things to say about its ease of use and the support offered by the team. When you finish building pages, it also doesn’t bloat theme pages with unused JavaScript, HTML, or CSS code.


Tapita stands as a Shopify Page Builder empowering merchants to craft compelling home and landing pages, blogs, about pages, pop-ups, top bars, and more, all geared towards maximizing conversions. With Tapita, eCommerce teams can expedite their workflow using ready-made page templates, pre-constructed sections, and pre-designed elements, ensuring a swift and efficient page creation process.

Key Features

  • Custom Content by Language: Store owners harness the power of Tapita to generate tailored content based on various store languages. This includes the creation of diverse content elements such as images, texts, videos, and more, allowing for a personalized and multilingual shopping experience.
  • Services: In addition to its page-building capabilities, the Tapita team extends services such as Shopify website development, migration from UA to GA4, SEO and speed audits, and Conversion Rate Optimization (CRO) audits. This comprehensive suite of services caters to the diverse needs of merchants looking to enhance their online presence and performance.

Tapita not only facilitates the swift creation of visually appealing and high-converting pages but also provides additional services to support merchants in optimizing their Shopify stores for success. Whether it's multilingual content creation or comprehensive site development and audits, Tapita offers a holistic solution for eCommerce teams.


A great editing experience and a support staff always available to offer assistance are some of the positive features Shopify merchants found when using the app.


Some complaints about broken code and a clunky user interface have been lodged against the Tapita app.


LayoutHub serves as a Page Builder tailored for Shopify, employing a Block Design model to facilitate the swift and straightforward creation of stunning Shopify stores. This user-friendly tool is crafted for Shopify merchants, enabling them to efficiently design visually appealing stores without the need for technical expertise. LayoutHub seamlessly integrates with various Shopify apps and themes, ensuring compatibility and flexibility.

Key Features

  • Block Design: The essence of LayoutHub lies in its Block Design model, where each section within a layout is considered a distinct block. This innovative approach empowers merchants to construct unlimited pages within minutes, streamlining the design process and providing unparalleled flexibility.


Shopify store owners who used LayoutHub were more than happy with the support provided by agents. The number of available themes and the ability to customize those themes also received praise.


Merchants who used LayoutHub have complained about the layout on different pages, including the positioning of images changing when editing themes.

Looking Shopify Apps in other categories. Check our list of best App


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