Shopify AI: Product Descriptions & Flows
Meta Description: Discover how Shopify's AI technologies, including Autowrite and OpenAI integration, revolutionize content generation for ecommerce businesses. Unleash the power of AI to optimize your store's operations and drive growth.
ChatGPT has been making its remarkable introduction to the world and since its appearance, we've witnessed a rapid trend in using AI for content generation. Shopify won't be sitting this one out. In the shortest amount of time, Shopify released Shopify Magic, put out some new features, and announced that it will use AI for content development. This essay will outline how Shopify's AI technologies, including OpenAI*, may help us get more done with less effort.
1. Introducing The New Shopify AI Feature: Autowrite
Launching Autowrite is the first phase in Shopify's adoption of AI.
Utilizing artificial intelligence (AI) technology, Autowrite provides content suggestions for product descriptions automatically. Autowrite automatically generates a new product description or partially rewrites an existing one based on the details you give about your product.
And this time, this feature is already available in Shopify stores all around the world, not just in North America. If you haven't yet noticed Autowrite in your product backend settings, don't worry; Shopify says that each store will progressively receive this feature. If you're in a hurry, you can also get assistance from Shopify customer service to enable this feature in your online store!
2. Shopify Autowrite's Step-By-Step Tutorial
2.1. How to Use Shopify Autowrite
You can always refer to the Shopify Autowrite official document, which is pretty comprehensive. We've condensed a few crucial processes with screenshots for your reference to save you time:
- Go to Products from the Shopify admin and select an existing item or add a new one.
- Click "Autowrite" when the cursor is above the Autowrite icon (a little 3-star icon in the top left corner of the text box for the product description).
- Enter at least two keyword phrases or product features. Your product recommendations will be more pertinent the more information you include about it. Remember to use this feature to promote your SEO keywords.
- You can select the tone you wish to use in the lower left corner from the options Expert, Supportive, Persuasive, Daring, Playful, and Sophisticated.
- To create the initial draft of the suggested content, select "Autowrite" in the lower right corner.
- Once the product description has been modified to reflect your brand and product, click Save. The modified description will be displayed right away for the listed items.
2.2. Precautions and Usage Restrictions
Requires revisions to confirm AI accuracy
Although the AI-generated content is fantastic, it might not be entirely correct at this time. As a result, it is advised that you double-check the content before posting it. Use commands like "generate more product details" to increase the accuracy of Autowrite suggestions. One product name and at least two product function or keyword items must be supplied for Autowrite to generate a product description. The content produced by Autowrite will get more accurate as more keywords or phrases are added.
Currently only available in English
Autowrite is only accessible in US English at the time of writing. The text produced by AI may contain regional terminology and expressions from North America because the majority of the language material utilized by AI is from that continent.
3. Introduction to Shopify Flow + OpenAI
Shopify Flow is a no-code automated process solution that comes with the platform. It is a particular feature that calls for a Shopify Advance or Shopify Plus subscription.
When Shopify Flow + Shopify OpenAI are linked in series, AI may provide relevant text based on the product name. Even though it doesn't require writing any code, it does require some knowledge of Shopify's front and backstage operations as well as its theme.
4. Shopify Flow + OpenAI's Step-By-Step Tutorial
- First, you need an OpenAI account. After registration, you can read the information about each function, or you can directly come to Playground to test the function.
- The second step is to create an API Key in the OpenAI background. The process is View API Keys > Create new secret key > Copy (this API Key will be used in your Shopify Flow).
- Step 3: Open the Flow of the Shopify store.Go back to the Shopify background, click Apps on the left information bar, open or download Shopify Flow, create a new Flow, click Action to connect to OpenAI, and enter the API Key you just created here. And what we have to do today is to add products > and use OpenAI to help write content. After connecting the third step of Open AI, select the Update product meta field.
- Next, we are going to set the OpenAPI Generate Text. You are free to write your prompts for the prompt topic. The 'variable' method can help you improve your command if you'd like to be more adaptable. For instance, you could instruct it to use the 10-line text field "product.title" to produce content related to the product. The better, the more specifics. Other fields in Open AI include default defaults that you can keep or change on your own.
- Enter the product name on the product page and let OpenAI help you think of the copywriting
- Display the results generated by Open AI on your website product page. In our case, the product page's "product description meta field" will receive the generated result. As a result, the Shopify theme's block should contain a description of the meta field.
5. What Other Ecommerce Operations Solutions Can AI Help You Optimize?
Along with the Shopify OpenAI and Autowrite described in this article, which can assist you in creating product introduction content automatically, AI tools can also perform the following tasks:
- Generate homepage banners, background images, and product images
- Help you think of store name, product name, product content
- Generate tags, such as product tags, category tags
- Create website copy content, such as the brand introduction
- Help you plan your site map
- Ask AI to help you with SEO! Such as writing content with SEO guidelines, meta descriptions or even blogging or writing other content to help you grow traffic
Many AI-related apps can be found on the app store to provide different services, such as the Flow launched by Shopify itself.
- Automate repetitive tasks including updating inventory, and order tracking with AI
- Analyze customer profiles and customer behavior
- AI personalized recommendations, so that different customers can get a customized shopping experience
and many more!